2020
The idea takes shape
Amid a global focus on hygiene, our founders identify the need for a safe, effective and affordable drain cleaner for everyday homes.
Welcoming family care
Our
Our
Gentle
Journey
CLEVA began with a question every family eventually asks: why should a clean, healthy home be expensive, complicated or harsh? In 2020, as households everywhere became newly aware of hygiene, our founders set out to answer it.
Working with formulation partners in Asia, we developed a fast-acting drain cleaner that was gentle on pipes yet uncompromising on results — and priced so that any household could keep one on the shelf. That first sachet became the foundation of everything CLEVA stands for today.
Today CLEVA is trusted by more than 30,000 Filipino homes for cleaning that is powerful, safe and honest in value. It is a responsibility we take seriously, and a story we are still writing together with every customer.
Explore our products
Milestones
Our Growth Journey
From a single product to a complete home-care range, each year has brought CLEVA closer to more families.
2021
First formula, first customers
The original Multi-Effect Drain Foaming Powder launches. Early adopters in Metro Manila and Laguna confirm what the laboratory promised.
2022
Building the CLEVA name
CLEVA — Clean + Value — is formally established as a brand, with a commitment to plumbing-safe, family-safe formulations.
2023
Growing across platforms
CLEVA opens official stores on Shopee, Lazada and TikTok Shop, bringing nationwide delivery and cash on delivery to every province.
2024
A complete home-care range
Washing Machine Cleanser, Kitchen & Home Multi-Purpose Spray and Lavender Floor Cleaner join the family. Sales pass 30,000 units.
2025
Renewal and upgrade
The X3 Power formula delivers 20% more volume at the same price, and the Biological Drain Cleaning Gel launches. A refreshed brand identity marks the next chapter.
Hello from CLEVA
Clean
Clean
Homes,
Real Value
Our philosophy
Embracing the quiet strength of family care. We believe the daily act of keeping a home clean is an act of love — and that the tools for it should be worthy of that care: effective, safe and within reach.
Our mission
To make professional-grade cleaning accessible to every household by developing products that act quickly, protect the home and respect the family budget — so that a clean, hygienic living environment is never a privilege.
Our vision
To become Southeast Asia's most trusted household-care brand: the name families reach for first, recommend to their neighbours and pass on to the next generation.
What guides us
Four Core Values
01
Quality
Every formula is tested against real household problems before it earns the CLEVA name. Results must be visible, repeatable and lasting.
02
Innovation
From active-oxygen cleansing to food-grade surfactants and dual-mode nozzles, we invest in better chemistry and better design, not louder marketing.
03
Convenience
Single-dose sachets, pour-and-go gels and no-rinse sprays. Cleaning should fit into life, not interrupt it.
04
Affordability
Value is in our name. We price for the many, not the few — because a healthy home should never depend on the size of a household's income.
The strength of gentle care
Stories from CLEVA Homes
Behind every clean home is someone who balances work, family and a hundred daily responsibilities. These are a few of the people we are proud to serve.
Rosalie
Rosalie's secret weapon
A mother of three in Quezon City who keeps a sachet of CLEVA under every sink — and has not called a plumber in two years.
Jinky
Jinky's quiet strength
Running a small carinderia means grease is a daily reality. CLEVA keeps her kitchen drain — and her reputation — flowing smoothly.
Medelyn
Medelyn's ten-second kitchen
Since discovering the Multi-Purpose Spray, her evening clean-up takes minutes, not an hour — leaving more time for the people who matter.
Sophia
Sophia's sanctuary
A professional housekeeper who chooses CLEVA for her clients' homes because it is gentle on her hands and dependable on every surface.
"At CLEVA we understand that cleanliness and hygiene are the foundation of a healthy home. That is why we have developed a range of innovative cleaning products that are not only highly effective, but also gentle on your family, your home and the environment."— The CLEVA founding team
CLEVA Works with the Best
Available through the Philippines' most trusted commerce platforms and delivery partners.
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Cleaner homes begin with a single sachet.
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